Target Gift Registries

Target Gift Registries kiosks are located near the doors of Target stores and are used by registrants and gift buyers alike. I served as the primary designer for this iteration of the kiosk interface and its online counterpart while at Catalyst Studios.

There were two separate registries: Club Wedd and Target Baby. My role was to adapt the visual language of existing print campaigns to interactive environments and toshape the overall user experience.